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Pastor's Empire Built on Acts of Faith, and Cash

The top Christian broadcaster's steady plea for money funds growth -- and a life of luxury for Paul Crouch and his wife.

THE PROSPERITY GOSPEL

First of two parts. Coming Monday: A closer look at the TBN "prosperity gospel" and its origins.

September 19, 2004|William Lobdell, Times Staff Writer

The ministry owns a similar complex near Dallas and a Christian entertainment center outside Nashville.

But most TBN devotees will never visit those places. They connect with the network through its television programs, which provide a spiritual lifeline for millions. Many of these viewers worship in their living rooms. TBN preachers are their pastors.


For The Record
Los Angeles Times Thursday September 23, 2004 Home Edition Main News Part A Page 2 National Desk 1 inches; 27 words Type of Material: Correction
Trinity Broadcasting -- An article about Trinity Broadcasting Network in Sunday's Section A misspelled Phenix City, Ala., where one of the network's supporters lives, as Phoenix City.


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"I don't go to church.... I turn the TV on and it's right there," said Sherry Peters, a bookkeeper in Mississippi. "Sometimes I will watch it for weeks on end, every day."

Olivia Foster, 52, of Westminster, sends the network $70 a month out of her $820 disability check.

"Without TBN, I wouldn't be here," said Foster, who lives alone and suffers from AIDS. "That's the Gospel truth. It gave me purpose that God could use me. I watch it 18 hours a day."

A Ham-Radio Start

Paul Crouch is the son of Pentacostal missionaries. Raised in Missouri, he took an interest in broadcasting at 12, when a friend introduced him to ham radio. By 15, he was a licensed operator. In a high school essay, he wrote that he "would one day use this invention of shortwave radio to send the Gospel around the world," according to his autobiography, "Hello World!"

At the Central Bible Institute in Springfield, Mo., Crouch and fellow students wired the campus for low-wattage radio and broadcast Gospel messages.

After graduation, Crouch stayed in Springfield and went to work for the Assemblies of God, a branch of Pentacostalism whose rituals include faith healing and speaking in tongues. His job was to maintain a film library. At the time -- the early 1950s -- many Protestant denominations were experimenting with movies and television as tools to win converts and teach the faithful.

During a visit to Rapid City, S.D., in 1956, Crouch was smitten by "a slight 98-pound angel" in a red dress, he later recalled. This was Jan Bethany, daughter of a leading Assemblies of God pastor.

The two married a year later and eventually settled in Rapid City, where Crouch became an associate pastor of his brother-in-law's church. In 1961, the Crouches left to run the Assemblies of God's new broadcast production facility in Burbank.

Twelve years later, the Crouches went out on their own, renting air time on KBSA-TV Channel 46 in Santa Ana. TBN's first studio set included pieces of furniture from the Crouches' bedroom, with a shower curtain as a backdrop.

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