SAN FRANCISCO — Jeeves is a new man. He's lean and tan, the picture of jaunty self-confidence. This guy looks as if he's giving orders, not taking them.
Apparently, the old butler didn't do it.
As Ask Jeeves Inc. introduces new features today for its Internet search engine, the company's iconic answer man has been given a makeover too.
"He's bringing himself into the modern age," said Jim Lanzone, senior vice president of search properties for the Emeryville, Calif.,-based company.
Or put another way, "it's the metrosexual thing," said Courtney Reeser, a managing director with branding firm Landor Associates, which was not involved with the redesign.