Behold, the wizard of blogs

Xeni JARDIN arrives fashionably late, her platinum curls bobbing above the crowd as she sheds a floor-length faux fur to reveal a white silk, backless gown that so effectively evokes Marilyn Monroe, it nearly stops cocktail chatter cold. And that's saying something, because there are some big brains in this room who aren't easily distracted, among them a lead scientist of the recent Mars missions and the inventor of the Palm Pilot.

Jardin herself is no slouch. Her glamorous mien belies what her colleagues say is true brilliance. She's a self-taught Internet code writer who can hold her own among the "alpha geeks" and speaks fragments of five indigenous languages, including three ancient Mayan tongues. Jardin's so well-versed in fine art that she once traveled the world as an art guide to wealthy tourists. As a co-editor of one of the Web's most popular blogs, BoingBoing.net, Jardin is the cyberpunk babe who ferrets out odd blips of pop culture to amuse the more than 240,000 weekday visitors to the site. On this night in San Francisco, she's accompanying NBC News Iraq correspondent Kevin Sites, who's among a half-dozen people being honored by Wired magazine for, in his case, maintaining a "war blog" that Jardin launched for him. But it isn't Jardin's work with Sites that draws people to her throughout the night with slightly star-struck expressions and earnest praise. It is the aura of the future that she projects.

Jardin is a very specific sort of rising star, the type born of the 21st century whose celebrity is fluid and self-made -- she's a journalist, a blogger, a TV personality, an artist and an entrepreneur. She is, at once, a member of the media and a media darling, who translates light-speed cultural shifts as they happen and looks great doing it. Jardin is the child of artists who revels in the Internet's infinite reach, but fights ambivalence about its impermanent legacy. She wears Gucci and drives a convertible Mercedes, but sees herself as an outsider.

"I want to see how far I can push it," Jardin says, "before they realize I'm a nerd."

Jardin is a contributing writer for Wired and occasional contributor to Playboy and Popular Science. Her "Xeni Tech" reports air regularly on National Public Radio's weekday show "Day to Day," and her articulate delivery and telegenic look land her frequent "geek guest" appearances on ABC's "World News Tonight" with Peter Jennings, CNN International, Fox News and the Fine Living Network.


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