"Blogs are like a combination of those early fanzines and volunteer punk rock fliers and a big international party and a phone line where the international calls are always free," Jardin writes in an e-mail. "You can't beat that."
Putting a public face on it
At sunset in San Diego, the Boing Boing crew prepares for its first-ever "band photo." Photographer Bart Nagel has chosen a spot near the trolley tracks so speed -- in the form of a passing San Diego Trolley -- is the backdrop. Frauenfelder, wearing large Buddy Holly-style frames and a kind smile, stands off to one side. Behind him is Pescovitz, fresh from a stint in Paris, wearing all black and quipping about the group's image. "Are we the Clash or Depeche Mode?" he asks.
To Pescovitz's left is Doctorow, who wears a blazer busy with patches and, under his sunglasses, a skull-and-crossbones eye patch that he later tucks into his pocket. The group's manager, writer and blogger John Battelle, is nearby leaning into his cellphone. In the center is Jardin with a stance and an ensemble straight out of "The Matrix." She wears a bare-shouldered, snug-fitting black top, black satin pants and black patent leather ankle boots with spike heels and white racing stripes. She has an expert pose for every digitally captured image.
"Make love to the camera," says Pescovitz.
"Make blog to the camera," corrects Jardin.
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The plugged-in blur that is her career
What she's doing now....
* Co-editor on the popular blog BoingBoing.net
* Contributing writer at Wired magazine and occasional contributor to Playboy and Popular Science
* Tech culture correspondent for National Public Radio's "Day to Day"
* Tech culture commentator on ABC's "World News Tonight" with Peter Jennings, CNN International and Fox News
* Tech expert on E! Entertainment Network's pilot "Very Casual Fridays"
And in the past:
* Vice president of conferences for Rising Tide Studios
* Web developer for an L.A. law firm and Silicon Valley start-up
Contact Gina Piccalo at email@example.com.