SEATTLE — "Peanuts" turned to gold for Fantagraphics. Now the once-struggling comics publisher hopes another cartoon icon, "Dennis the Menace," can follow in Charlie Brown's footsteps.
Fantagraphics will publish the first book in a 25-volume series, "Hank Ketcham's Complete Dennis the Menace," in early September. The series will run 11 years and reprint every "Dennis the Menace" newspaper strip drawn by Ketcham -- nearly 11,000 strips spanning more than 44 years.
The 624-page first volume will reprint the first two years (1951-53) of the cartoon life of the mischievous lad who bedevils his parents and neighbors. The company also will republish Ketcham's autobiography as a companion to the first volume. The cartoonist was born in Seattle and died in 2001 at age 81.
"Dennis is everybody's kid," said Ketcham's widow, Rolande. "He's a lovable guy who gets into trouble but in a nice way." She had never heard of Fantagraphics until she saw its "Peanuts" anthology and its proposal to reprint "Dennis."
"They did a lovely job on 'Peanuts,' and we are quite flattered that they are doing 'Dennis' too," she said.
Fantagraphics was on the verge of going broke just two years ago. Four bestselling "Peanuts" reprint editions and a boom in the graphic novel industry helped turn around the struggling Seattle company.
"Compared to where we were two years ago, we're quite prosperous now," said company president Gary Groth.
The first volume of "The Complete Peanuts" was published in spring 2004 and has since sold 110,000 copies. It was the first Fantagraphics product to hit the New York Times list of bestsellers in the company's 29 years. The second volume has more than 100,000 copies in print, and the third and fourth volumes each have more than 80,000.
Each volume has a retail list price of $28.95.
Fantagraphics had long been known for underground and alternative comics rather than family fare such as "Peanuts," but a friendship between "Peanuts" creator Charles Schulz and Groth helped the company land the deal. After Schulz died in 2000, his widow, Jean, helped get the project off the ground.
"She helped us cut through all the red tape and convinced the syndicate that this was a good thing," Groth said.
"For a small independent publishing company to get a license for the biggest cartoon character in the world was surprising," said Eric Reynolds, a special projects editor at Fantagraphics. "It's been the biggest thing we've ever done."
Charlie Brown and his pals have an enduring and almost universal appeal.
"He has hope but knows there is always the possibility of failure," said M. Thomas Inge, a humanities professor at Randolph-Macon College in Ashland, Va., who has curated exhibits on comics art for the Smithsonian Institute. "He's a loser, but he's always trying to get ahead."
"Dennis the Menace," on the other hand, persists in being the troublesome child but also has a universality. "Dennis explores new environments, he challenges parental authority," Inge observed. "We can all relate to him because almost every family has a child like this."
Marcus Hamilton, who took over the strip after Ketcham retired in 1994, said the first volume of reprints might surprise longtime fans who view Dennis as a mischievous but harmless little kid. "The strip was a little more risque when it first started," he said. For example, in one panel, Dennis tied a swan's neck in a knot.
Inspired by his "rambunctious" young son, Ketcham created "Dennis" in 1951, and the strip started running in 16 newspapers. It reached 100 papers by the end of its first year, and Dennis now trails only Charlie Brown in cartoon popularity. "Dennis" appears daily in more than 1,000 newspapers in 48 countries (including The Times) and is translated into 19 languages.
Ketcham's autobiography, "The Merchant of Dennis the Menace," was originally published in 1990. The new version will have vintage photos of Ketcham's childhood home, family photos, early sketches and many other illustrations.
Fantagraphics hopes that the continuing boom in graphic novels will help the "Dennis" books.
Graphic novel sales have quadrupled over the past five years, said Jim Killen, a buyer for Barnes & Noble Inc., chiefly because the number of movies and other media projects based on graphic novels has increased. Also, the explosion of Japanese graphic novels has attracted readership among diverse groups.
Fantagraphics began as a trade magazine called the Comics Journal in Washington, D.C., before moving to Seattle in 1989. It later published comics by Robert Crumb and other underground artists.
Alternative-type comics have remained its primary business, although it has also reprinted collections of classic newspaper strips "Pogo," "Prince Valiant" and "Krazy Kat."
Other Fantagraphics titles include "Ghost World," which inspired a 2001 film about two cynical teens. The screenplay by Daniel Clowes and Terry Zwigoff was nominated for an Academy Award.
Fantagraphics almost went belly-up in 2003, when it was about $200,000 in debt and facing the prospect of more losses from the bankruptcy of a distributor. The company was saved by a frantic last-minute promotional campaign, in which it implored customers and retailers to buy more Fantagraphics products. The campaign yielded more than $100,000 in new purchases, Groth said, and the success of the "Peanuts" book "got us over the hump."
"We bought a lot of stuff from them because it was impossible to imagine a world without Fantagraphics," said Emily Harrold, a sales clerk at Zanadu Comics in Seattle. "We're so glad they pulled through because they publish some of the best books in our industry."
The company now publishes about 50 books and 25 comics annually, with most of these publications being of the alternative or underground bent.
"We're still a bunch of weirdos," Groth said. "We just hide it better these days."