MIAMI — With the growing popularity of Latin music and the Internet boom, it wasn't much of a surprise that Latino media company Voy would launch an Internet site devoted to Spanish-language music.
What was a surprise was that the company would launch the site in English.
"What we wanted to do by launching Voy Music was really take advantage of two dynamics," said Voy Chairman Fernando Espuelas. "The majority of Latinos in this country are bilingual or English dominant, and there are millions of non-Latinos who love Latino music."
Miami-based Voy Music, which unveiled its site (www.voymusic.com) last week, is attempting to combine opportunities for listeners and musicians that until now have been available mostly in bits and pieces at existing music sites.
The site's streaming radio stations feature 23 Latin music styles, such as alternative rock, indie pop, reggaeton, regional Mexican and boleros. It has its own e-label for undiscovered bands and even allows groups to upload their own tunes and distribute straight to the public. The site also sells music and offers pod-casting and blogs.