A Very Wary Christmas

PARKER, Colo. — Christmas is back.

A few weeks ago, banners outside every Lowe's store in the nation announced a sale on "Holiday Trees." Hundreds of Christians called to complain that the home-improvement chain was shunning Christmas.

The banners came down. Now the fake firs and pines are clearly labeled "Christmas Trees."

Target, too, started the season with a generic marketing theme. It pushed holiday plates, holiday leggings, holiday ornaments, holiday trees -- with nary a mention of Christmas. Then, more than 500,000 shoppers signed an online pledge to boycott the chain. This week, Target promised to bring more Christmas into its stores as Dec. 25 approaches.

For the third year in a row, Christians nationwide have mobilized to put the holy back in the holiday. And they are winning battle after battle.

Their most publicized victories have come in the retail realm, where they have urged stores to acknowledge that the December shopping frenzy is not just about scoring a cheap DVD player, but also about celebrating Christ's birth.

Walgreen Co. says it's too late to change this year's "holiday" circulars, but in response to dozens of customer complaints, it has promised to bring back the word "Christmas" in its 2006 ads.

Macy's -- the subject of a small boycott last year -- sent activists a letter touting its use of "Merry Christmas" in ads, store windows and a TV jingle. A Macy's executive vice president, Louis M. Meunier, pledged that the company would use Christmas in even more marketing next year.

Defenders of Christmas hailed the news with triumph.

But they haven't stopped at the mall door.

At least 1,500 attorneys have volunteered to sue any town that tries to keep Nativity scenes out of its holiday displays. About 8,000 public school teachers stand ready to report any principal who removes "Silent Night" from the choir program.

The volunteers are armed with a seven-page memo that lays out the case for Jesus in public school concerts, for creches in the classroom and for mangers in city parks (as long as the religious references are balanced with secular songs and decorations).

The memo was written by the Liberty Counsel, a nonprofit law firm based in Orlando, Fla., that is affiliated with the Rev. Jerry Falwell. The firm won a federal ruling in 2003 that said several Massachusetts high schoolers' free-speech rights were violated when they were suspended for distributing candy canes adorned with religious greetings.