How do you say 'D'oh!' in Arabic?

CAIRO — Bald, chubby underachiever Omar Shamshoon works each day at the local nuclear power plant owned by vulture-like millionaire Mahrooey Bey (Mr. Burned). Every evening, Omar comes home to a family that includes his blue-haired wife, Mona, hyper-smart daughter, Beesa, and troublemaking son, Badr.

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Along the way, wacky high jinks invariably ensue, involving the moronic police chief, Maarmish (Crunchy) the television clown and Omar's disturbingly perfect neighbor.

Sound familiar?

This, however, may not: Omar doesn't drink beer. That is not a misprint.

Instead, he spends time with his buddies at a local coffee shop. At home, he pops open frosty cans of Duff brand juice.

"The Simpsons" fans in the Middle East reacted with skepticism when MBC, an Arabic satellite channel, announced it would begin showing culturally modified, Arabic-dubbed versions of the iconic animated show.

The Arabic dialogue laid over existing shows is actually fairly faithful to the original script. Nothing seems censored, but episodes such as those featuring Homer's gay roommate or the visit to the Duff brewery are unlikely to be chosen for translation.

And many of the more American inside jokes are simply glossed over.

Ned Flanders, the devout Christian neighbor, is now merely annoying -- with no hint of religion. And needless to say, the relationship between Mr. Burns and his assistant, Smithers -- make that Salmawy -- has become strictly professional.

One month after the premiere of "Al Shamshoon," voiced by some of Egypt's top actors, many are asking whether this particular cultural divide can ever truly be bridged.

"They managed to make one of the funniest shows ever into something that is terribly unfunny, and one of the smartest shows around into something incredibly dumb," ranted an Egyptian blogger who goes by the name Sandmonkey and who wants the show canceled. "Us Simpson lovers can't take this abomination any longer."

Others take a kinder view. Tarek Atia and Inas Hamam have turned the nightly viewings into a family event, watching raptly with their sons, Omar, 7, and Ali, 4.

"When I first saw it

Executives at Dubai-based MBC sounded a little bemused by the strong, sometimes outraged, reactions to their venture among hard-core fans. Spokesman Michel Kostandi acknowledged that they had underestimated the depth and passion of the fan base.

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