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A Tempest on a Tea Cart

Why those crunchy silver balls are disappearing from California's Christmas cookies

December 18, 2005|Andy Meisler, Andy Meisler last wrote for the magazine about psychotherapist/entrepreneur George Anderson.

Mark Pollock is a Napa-based environmental lawyer, a former Bay Area student radical and lover of fine food. Gloria Alvarez is a resident of Culver City who, for the last 33 years, has owned and operated Gloria's Cake & Candy Supplies, a tiny Westside culinary landmark jammed into a former American Legion Hall near the intersection of Sawtelle and Venice. Pollock and the seventysomething Alvarez have more than a little in common.


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To be precise, on April 23, 2003, Pollock and his lone associate, Evangeline James, sued Alvarez and a who's who of names from the bakery world: "Martha Stewart Living Omnimedia Inc.; Dean & Deluca Inc.; Chefshop.com Inc.; Pfeil & Holing Inc.; Kitchen Etc.; Q.A. Products Inc.; Confectionary House; Beryl's Cake Decorating & Pastry Supplies; American Cake Supply; Albert Uster Imports Inc.; Do It With Icing; Cooking.com Inc.; Candyland Crafts Inc.; Favors by Lisa; Sugarbakers Cake, Candy and Wedding Supplies Inc.; Kitchen Conservatory Inc.; American Gourmet Foods Inc.; Annerose Hess d.b.a. Ohess; Pastry Wiz; Barry Farm Enterprises; GM Cake and Candy Supplies d.b.a. Cybercakes; Babykakes; and Does 1 through 100 inclusive."

Pollock's lawsuit swept through the close-knit world of American cake decorating like a hot knife through icing. Despite no law specifically outlawing dragees, private citizen Pollock took it upon himself to rid every last supermarket shelf, specialty food store and mail-order purveyor in California of those tiny silver-covered sugar balls you've been licking or flicking off the top of your cupcakes since you were a tyke.

Pollock's suit was an attempt to get a potentially dangerous substance out of the hands and stomachs of the California public. But to Alvarez and her colleagues, it was as if they were being blackmailed by a distant tree-hugger.

Looking at the bigger picture, however, their confrontation becomes a battle between good health and environmental toxins; political correctness and practical sense; Big Government and laissez faire; baby boomer foodies and the much younger fist-waving progressives. But in the end, it was no contest. Can you guess who won?

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"I was surprised. I was nauseated," Alvarez says, recalling the day she was served with Pollock's lawsuit. She is a usually good-natured woman with the round-cheeked face of a Madame Alexander doll. Her store is overflowing with products such as Barbie-shaped baking pans, bride-and-groom wedding cake decorations and many, many shades of coloring gel and "luster dust."

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