SAN FRANCISCO — Mini Cooper. Mac mini. Google Mini?
Small is big for marketers these days, even in the less-than-trendy world of corporate computing. Google Inc. today will begin selling a server that promises to help small businesses sift through their data as easily as they can search the Web.
The $5,000 computer is a less powerful version of the Google Search Appliance, which can cost more than 100 times as much. So the Mountain View, Calif., company chose an appropriate moniker: Google Mini.
Google was just the latest to decide that, for style-conscious consumers, less sometimes signals more. BMW recently brought back the Mini Cooper. Mini skirts have returned to fashion runways. Apple Computer Inc. slimmed down its popular music player and called it the iPod mini.