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A Less Traditional Take on Inaugural Festivities

Planners are trying to be sensitive to these troubled times without spoiling all of the fun.

January 14, 2005|Faye Fiore | Times Staff Writer

WASHINGTON — With the war in Iraq steadily claiming American lives and the world in mourning over the tsunami disaster, planners of the 55th presidential inauguration face an awkward challenge: how to throw the traditional four-day celebration without appearing to have too much fun.

A few critics -- including a Republican Texas billionaire -- have called for cancellation of everything but the swearing-in because they find it unseemly to spend $40 million on shrimp, spirits, floats and frivolity while American soldiers must scrape together money for phone cards to call home.

But supporters of President Bush are presenting the quadrennial pageant as an opportunity to salute American troops.

The theme is "Celebrating Freedom, Honoring Service." And the result will be a spectacle that pays greater homage to the armed forces than any inaugural in recent memory.

Officials say they will do that without spoiling the revelry that is Washington's version of the Oscars.

For Bush, whose approval ratings are below 50% as he prepares to lead a divided nation through four more years, the key is to make sure his inaugural message resounds above the merriment.

"You don't want to be seen as fiddling like Nero while Rome or Mosul or Baghdad is burning. But there is something powerful about having an inauguration that is smooth," said Gil Troy, professor of history at McGill University in Montreal and author of "Morning in America: How Ronald Reagan Invented the 1980s."

"The Democrats may be grumbling, and there is all this blue state and red state stuff, but at the end of the day the thought of treason is not even on the American mind," he said, underscoring the most significant part of Inauguration Day: Unlike citizens in many countries, Americans accept the electoral outcome with no threat of resorting to violence.

"That should not be overlooked," he said.

But beyond the solemnity of the Capitol ceremonies, partying is still very much on.

Beginning Tuesday, Republicans will hold 10 balls, three candlelight dinners, a presidential gala on the eve of the big day, a fancy brunch for dignitaries, a 1.7-mile-long parade and a youth rock concert hosted by the Bush twins.

The platform for viewing the swearing-in will be bigger than ever, the speakers' podium higher, the tickets redesigned to prevent counterfeiting. This will be among the most expensive celebration of its kind -- and the most heavily guarded.

For the first inauguration since the Sept. 11 attacks, Homeland Security Secretary Tom Ridge has promised to "leave nothing to chance."

As many as 250,000 spectators will watch the swearing-in, all of them passing through some form of security; 11,000 will take part in the parade. So many cellphones, text messages and wireless cameras will be in use that local bandwidth had to be boosted.

The Presidential Inaugural Committee is still working to raise the $40 million that all of this will cost -- not counting expenses for security, which will be borne by local and federal governments.

And the committee's greatest selling point is proximity to the president. Seats for the parade down Pennsylvania Avenue go for $125, ball tickets for $150 and a chair at the swearing-in on the Capitol's east front runs $250.

The higher the price, the greater the access. High-rollers are coming through with the maximum $250,000 donation, earning themselves a lunch and a dinner with Bush and Vice President Dick Cheney.

The official swearing-in at noon Thursday is dictated by protocol and visually bipartisan, with ranking members of both parties and former presidents in attendance. After that, it's mostly a GOP victory fest.

This is a coveted chance for a notoriously stuffy city to sparkle, all the while raking in tourist dollars. And if official Washington is worried about appearing insensitively extravagant, local businesses are not.

The historic Jefferson Hotel is offering a $1-million inaugural package that includes round-the clock limousine service, spa days, his and her gold Presidential Rolex watches, fashions by the couture designer of choice, diamonds from Tiffany and -- in a rare bipartisan impulse -- a side trip to Chicago for a private tour of the exhibition "Jacqueline Kennedy: The White House Years."

For $75,000, the Sofitel Lafayette Square's "Don't Mess With Texas" package includes a suite lavishly decorated with yellow roses, and sterling silver spurs engraved with the inaugural logo.

While the administration has little control over the unbridled partying that goes on, the tone of the official events can be a reflection of a president's style. As others before him inaugurated in times of crisis, Bush walks a fine line between celebrating democracy and indulging in excess.

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