Toyota Motor Corp. has agreed to a multiyear contract for naming rights of the training facility in El Segundo used by the Lakers, Kings and Sparks.
The Toyota Sports Center also is used by the public and is a training facility for ice skaters. HealthSouth Corp. had previously sponsored the facility that is owned by Anschutz Entertainment Group, which owns the Kings and Staples Center. That contract expired March 30.
"Once the agreement concluded, at that time we began to look for another partner," said Michael Roth, a spokesman for AEG.
The deal with Toyota includes interior and exterior signage, in-ice signage on the facility's two rinks and corporate identification in the building. Toyota also is a longtime sponsor of the Lakers and Kings.