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Death at a Historic Site

Brewery artifacts long covered by a parking lot and soon to be buried again drew a man to the downtown L.A. parcel where he was crushed by collapsing soil.

June 09, 2005|Cecilia Rasmussen and Wendy Thermos | Times Staff Writers

It was just before twilight Tuesday when Gary Garcia slipped through a chain-link fence, scrambled down an embankment of freshly bulldozed earth and began digging for relics of a forgotten Los Angeles landmark.

With traffic from the nearby Santa Ana Freeway droning in their ears, Garcia, a family member and two friends used shovels, pickaxes and a tattered antique map to search for artifacts from downtown's once-famous Maier Brewing Co.

The brewery was once so prominent that a section of the freeway was built around it. One of its vats was rumored to be the site where a notorious mob figure was dumped.

Kneeling beside a 5-foot berm, Garcia, 52, and his cohorts began unearthing cans and bottles of Brew 102, virtual gold nuggets to a quirky community of antique beer bottle collectors. Without warning, the berm collapsed, pouring tons upon tons of earth and gravel over Garcia and slowly crushing him to death.

Now, as friends and family mourn his death, the tragedy and the reason for it have shed new light on the history of a storied piece of downtown real estate.

The site was home to El Aliso, the ancient sycamore tree that was the heart of the Gabrielino village of Yang-Na -- the original Los Angeles village.

The Philadelphia Brewery rose on the site in 1875 and later became Maier Brewing, one of the nation's best-known bottlers of working-class brew.

Now a vacant lot, the site will be used for support columns for the Eastside extension of the Metropolitan Transportation Authority's Gold Line train.

"They knew what they were looking for," Los Angeles Fire Department spokesman Brian Humphrey said Wednesday of Garcia's group. "There were indications that they'd been doing this on more than one occasion."

The men, he said, were making a last-ditch effort to unearth relics as the freeway and rail project progressed. "When that's done, this site will be paved over and there will be no access," Humphrey said.

The foundation for Maier Brewing was laid in 1882 when brewer George Zobelein joined with German immigrant Joseph Maier to create the Maier and Zobelein brewery, a workplace so congenial that samples of beer were delivered to employees throughout the day.

After Maier's death in 1904, his share of the company went to his two sons; Zobelein eventually left over a bitter disagreement. Younger son Eddie became the head of the renamed Maier Brewing Co. after his older brother, Fred, died in 1910. At that time, Eddie also inherited the Vernon Tigers, a baseball team in the Pacific Coast League, which served double duty as advertising for Maier's beer.

In these early days, the Maier brewery became a hangout for famous sportsmen and local law enforcement agents.

But Prohibition put a crimp in the operation's style, forcing it to bottle "near beer" -- a concoction containing less than 1% alcohol. Or at least that's what the brewery declared publicly. Time and again, federal agents raided the brewery and confiscated barrels of more potent beer.

After World War II, Brew 102 was born -- the cheapest brew in a workingman's town. The new name was the brainchild of a bunch of 1940s advertising executives who worked for Maier Brewing -- then the fifth-largest brewer in the state. To boost the flagging sales of its trademark Maier Beer, the executives decided to remarket an identical brew with a new name and a catchy new jingle:

More than 100 beers we did brew,

Perfecting the new finer Brew 102.

In the East and the West,

Maier Beer is the best.

Wonderful, wonderful Brew 102.

It was an immediate success. Old brick buildings of the quaint Bavarian brewery came down and new, hulking, no-frills industrial ones went up. The state Department of Transportation was forced to curve around the formidable obstacle when the freeway was laid out in the 1950s.

At its height in the 1950s, the company was turning out 370,000 barrels of Maier, Brew 102 and other private labels each day.

But as Angelenos cultivated a taste for foreign and premium beers, Maier Brewing began to fall by the wayside. ABC Brewing took over the plant for a time. Then, in 1958, the brewery was purchased by San Francisco beer magnate Paul Kalmanovitz.

In 1972, the suds of Brew 102 stopped flowing in Los Angeles. The huge copper kettles from the city's oldest brewery -- kettles the employees used to fill with water and swim in when the week's batch of beer was done -- were abandoned. The building became an unofficial refuge for the homeless for 13 years. The pots and kettles that were not stolen were sold for scrap before the buildings were torn down in 1985 for a parking lot.

At the time of Tuesday's berm collapse, a 65-year-old Whittier man, whose name was not released, managed to scramble to safety. He was covered in blood after digging himself out, and remained hospitalized in fair condition with unspecified injuries.

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