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Spam for the soul

Here and Now

March 03, 2005|Roy Rivenburg, Times Staff Writer

Who would have dreamed that spam holds the keys to enlightenment? Like many ignorant humans, I used to consider junk e-mail a nuisance. But once I opened my mind as well as my inbox, I discovered an amazing truth: All I really need to know I learned from those weird proverbs and quotations in spam messages.

A few examples:


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"Never play leapfrog with a unicorn."

"If thine enemy offends thee, give his child a drum."

"If you can't be happy where you are, it's a cinch you won't be happy where you ain't."

And the mystically enigmatic, "You've built a miniature city out of little plastic stirrers."

It's chicken soup for the Internet user's soul.

Although skeptics insist these axioms are a ploy to help junk e-mails sneak past spam filters, I believe spammers are digital prophets, guiding the faithful to cheap pharmaceuticals, incredibly low mortgage rates and smokin' hot housewives seeking companionship while their husbands are out of town.

How else to explain the fact that an e-mail sent to millions of inboxes inevitably contains a quote that applies directly to my life, such as, "Never accept a drink from a urologist"?

Try to find that pearl of wisdom in the Bible or Bhagavad-Gita.

The Tao of Spam is an inspiring mix of philosophy, religion and psychology.

All the great sages are represented, including Gandhi ("An eye for an eye makes the whole world blind"), Aesop ("No act of kindness, no matter how small, is ever wasted"), Ben Franklin ("Love your enemies, for they tell you your faults") and Al Capone ("You can get much farther with a kind word and a gun than with a kind word alone").

Some of the quotes are like Zen koans, paradoxes that must be meditated upon to unlock their cosmic significance. A recent example: "When beyond mastodon ceases to exist, defendant related to ocean daydreams rebel aquatic zing armpit."

Once I figure out what it means, I'm sure life will be nonstop nirvana.

In the meantime, my Microsoft Outlook continues to overflow with e-mail epiphanies. The messages cover nearly every facet of life, from dental hygiene ("Be true to your teeth and they won't be false to you") to politics ("A bureaucrat is a Democrat who holds some office a Republican wants") to social skills ("I drink to make other people interesting") to marriage ("The men may be the head of the house, but the women are the neck and they can turn the head any way they want").

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