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The Mice on Disney's Board

Commentary

March 17, 2005|Roy E. Disney and Stanley P. Gold, Roy E. Disney and Stanley P. Gold are former board members of the Walt Disney Co. Disney is chairman and Gold is president and CEO of Shamrock Holdings Inc.

Are terms like "accountability," "transparency" and "independence" merely trendy buzzwords in corporate America, or do they actually stand for something?

These days, it seems to depend on the company. At blue-chip corporations with boards of directors that understand the meaning of good corporate governance, these words are real and translate into action. Take Boeing Co., for example, whose board earlier this month fired an otherwise celebrated CEO because it would not tolerate even the appearance of unethical or inappropriate behavior on his part.

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Or Hewlett-Packard Co., where directors showed the door to an equally well-known CEO because her multibillion-dollar acquisition strategy had fallen short of projected results.

Or American International Group Inc., where just this week, amid allegations of questionable business practices, the longtime CEO was forced out of the job by a board acting in what one member described as "the best interest of [company] shareholders, customers and employees."

Then there is the board of the Walt Disney Co.

For all of Disney Chairman George Mitchell's bleating about his board's dedication to transparency and good corporate governance, his conduct and that of his colleagues in the just-concluded search for a new Disney CEO have been nothing short of disgraceful. Their evasions, cover-ups and distortions set a new standard for how a corporate board ought not to act.

When Michael Eisner announced last September that he intended to step down as CEO, Disney directors promised shareholders "a thorough, careful and reasoned process to select as the next CEO the best person for the company" -- a process, they added, that "should include full consideration of external candidates." And when doubts were raised about how objective and inclusive the search really was, Mitchell piously insisted that he and his fellow directors were conducting it "in good faith, with open minds and without any prior determination or preconditions."

Of course, we've since learned that the search involved only one real candidate -- Eisner's handpicked heir apparent, Disney President Robert Iger. By caving in to Eisner's demand that he be allowed to sit in on interviews of potential successors, by not even attempting to interview a single outside candidate until after its annual meeting in February, by refusing to insist that Eisner commit to leaving the company as soon as the new CEO was named, and by not objecting to the aggressive public relations campaign Eisner had his minions wage on Iger's behalf, the board effectively endorsed the notion that "the fix was in" and virtually guaranteed that no serious outside executive would be willing to be considered for the job.

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