A small army of decorators, painters, paper hangers and lightbulb changers descended on the Pacific Design Center in West Hollywood. Their mission: to fluff things up for WestWeek.
West what? The annual event, which closes today and actually lasts just two days, is the PDC's open house party for home design industry movers and shakers. For more than 100 of the center's 150 showrooms, that means unveiling new collections.
As a fleet of movers unpacked Kerry Joyce's sleek updates on midcentury classics and Gregorius-Pineo's antique reproductions last week, Harry Lawenda, co-owner of longtime PDC tenant Kneedler-Fauchere, reflected on the preparations.
"It is turmoil," joked the veteran of 28 WestWeeks.
The action this year has been a far cry from a design convocation so uninspiring in the past that it was not-so-jokingly nicknamed WorstWeek. In the '80s, crowds lined out the door to Melrose Avenue, but during the '90s, the event suffered after many tenants left the PDC, and independent showrooms with hip collections sprung up on Beverly Boulevard. Since 1999 a new owner has reenergized the PDC and WestWeek.
Now the event lures 5,000 West Coast architects, decorators and design fans. Educational lectures and panel discussions cover topics such as "Big Game Hunting: Tracking and Capturing the Elusive Multimillionaire." Activities include introductions of new products and schmooze sessions with designers who created them, such as Hollywood Regency hotel design queen Kelly Wearstler, who this year launches a fabric collection for Schumacher.
The recreational component could hold its own against any convention where the dress code includes a fez: champagne brunches, afternoon teas, evening cocktail parties and two award ceremonies -- the 2005 Stars of Design, which honors Southern California professionals, and House & Garden magazine's "Best on Best" showroom winners, chosen by a survey of professional decorators.
WestWeek is a community service, says Holly Hunt, who will open a 13,000-square-foot showroom in the PDC in May. "It brings everyone together to think and talk about design. Everybody puts their new designs out, gets all dressed up and has a party."
Serious business mixes with the pleasure. WestWeek gives designers the chance to view trends and products in the upper echelons of the home decor market. Though the public may attend, showrooms sell "to the trade only" -- architects and designers who purchase for clients -- and most items carry tags with price codes that are incomprehensible to do-it-yourself redecorators.
During a WestWeek preview, it was clear that the notion of Hollywood glamour -- which takes its cues from Art Deco, French Moderne and golden-age movie studio art direction -- has not worn out its welcome in Los Angeles. Slipper chairs reminiscent of 1940s styles were sheathed in lavish fabrics and accented with mirror-clad tables in Jan Showers' collection at the David Sutherland Showroom, and Charles Jacobsen's low-slung silk sofas and Chinese tables seemed to have emerged from a silent film star's opium den. Lamps also got the spotlight: The Fuse collection at Thomas Lavin included sconces beaded with semiprecious stones, and Hinson & Co. offered minimalist light fixtures made from ostrich eggs.
Some of the most arresting room settings in the WestWeek showrooms mix damask prints and hand-painted woods with limed oak and Lucite. Luxury suffuses the collections, no matter how streamlined or contemporary, making the divide between traditional and 21st century aesthetics not so vast.
A harness chair in iron by CSI Designs at Christopher Norman has an equestrian profile with buckled leather straps, and the new Italian showroom Thema has a suite of leather-clad home office furniture that includes a stool with a seat die-cut to look like the sprockets in a strip of 35-millimeter film. Shagreen, a hide made from stingrays that was popular in the first half of the 20th century in France, resurfaces in four colors on Asian profiled tables at Greystone.
Ornamentation plays a leading role in redefining Old World forms for the modern eye. Nailhead studs are everywhere, even making their way onto tables. Todd Hase's Louis XXI collection features contemporary upholstery on traditional French wood bases lacquered in olive green and oxblood red. At Kneedler-Fauchere, the L.A. interior design firm of Hendrix Allardyce is unveiling a 10-years-in-the-making line of neoclassical and Mediterranean designs with lavish details, including leather tufted chairs with buttons shaped into flower buds.
"It is really remarkable that so much of the finest furniture is designed and manufactured in Southern California," Kneedler-Fauchere's Lawenda says. "That's why WestWeek is important: to make the public aware that we are blessed to have these companies here."