Your Nov. 16 editorial, "Wordplay vs. adplay," suggested that a call by the Writers Guild and Screen Actors Guild for a "code of conduct" to govern the use and disclosure of product integration was "a cheap bargaining chip ... easily dropped in exchange for concessions later."
Ignoring its surprise that a union would be concerned about member compensation, the editorial completely overlooked the larger public issue that should concern your readers -- the need to be told when we are being sold.
