According to several sources, the process for placing the stories begins when soldiers write "storyboards" of events in Iraq, such as a joint U.S.-Iraqi raid on a suspected insurgent hide-out, or a suicide bomb that killed Iraqi civilians.
The storyboards, several of which were obtained by The Times, read more like press releases than news stories. They often contain anonymous quotes from U.S. military officials; it is unclear whether the quotes are authentic.
"Absolute truth was not an essential element of these stories," said the senior military official who spent this year in Iraq.
One of the storyboards, dated Nov. 12, describes a U.S.-Iraqi offensive in the western Iraqi towns of Karabilah and Husaybah.
"Both cities are stopping points for foreign fighters entering Iraq to wage their unjust war," the storyboard reads.
It continues with a quote from an anonymous U.S. military official: " 'Iraqi army soldiers and U.S. forces have begun clear-and-hold operations in the city of Karabilah near Husaybah town, close to the Syrian border,' said a military official once operations began."
Another storyboard, written on the same date, describes the capture of an insurgent bomb-maker in Baghdad. "As the people and the [Iraqi security forces] work together, Iraq will finally drive terrorism out of Iraq for good," it concludes.
It was unclear whether those two storyboards have made their way into Iraqi newspapers.
A debate over the Pentagon's handling of information has raged since shortly after the Sept. 11 attacks.
In 2002, the Pentagon was forced to shut down its Office of Strategic Influence, which had been created the previous year, after reports surfaced that it intended to plant false news stories in the international media.
For much of 2005, a Defense Department working group has been trying to forge a policy about the proper role of information operations in wartime. Pentagon officials say the group has yet to resolve the often-contentious debate in the department about the boundaries between military public affairs and information operations.
Lincoln Group, formerly known as Iraqex, is one of several companies hired by the U.S. military to carry out "strategic communications" in countries where large numbers of U.S. troops are based.
Some of Lincoln Group's work in Iraq is very public, such as an animated public service campaign on Iraqi television that spotlights the Iraqi civilians killed by roadside bombs planted by insurgents.
Besides its contract with the military in Iraq, Lincoln Group this year won a major contract with U.S. Special Operations Command, based in Tampa, to develop a strategic communications campaign in concert with special operations troops stationed around the globe. The contract is worth up to $100 million over five years, although U.S. military officials said they doubted the Pentagon would spend the full amount of the contract.
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Mazzetti reported from Washington and Daragahi reported from Baghdad.