Paramount Backs Blu-Ray DVDs

Paramount Home Entertainment is the latest company to back the Blu-ray Disc format as the next-generation DVD standard.

Paramount said Sunday that it would join a growing list of media and technology companies endorsing Blu-ray that includes Sony Corp., Apple Computer Inc., Hewlett-Packard Co. and Dell Inc.

Paramount will still market all its DVD movies in the competing HD DVD format so consumers can have a choice, the company said.

Backers of HD DVD include Intel Corp., Microsoft Corp., Toshiba Corp. and Universal Studios Inc.