"They get a gold star for integrity, but they are missing a train that is leaving the station," Howard said. "Advertising is no longer a dirty word to the Woodstock generation, and in fact, in this landscape, the band will find that if it relies on people who hear the music in films, on radio in prerecorded formats, that with each decade their niche among music fans will narrow. It's advertising -- with its broad audience and ubiquity -- that gets new ears."
For The Record
Los Angeles Times Thursday October 06, 2005 Home Edition Main News Part A Page 2 National Desk 0 inches; 28 words Type of Material: Correction
The Doors -- An article in Wednesday's Section A about the rock group the Doors misspelled the last name of the band's former manager, Danny Sugerman, as Sugarman.
If Densmore is a dinosaur, he is not the last surviving one. Bruce Springsteen and the Eagles continue to say no to commercials. So do Neil Young and Carlos Santana. But all of them still pull in concert revenues that make that choice far easier. Densmore himself points out that if he were poor he might make a different choice.
But his stance against commercialization has won a chorus of support from the true believers of rock. In the Nation, Tom Waits wrote a letter in praise of Densmore: Corporations "suck the life and meaning from the songs and impregnate them with promises of a better life with their product. Eventually, artists will be going onstage like race-car drivers covered in hundreds of logos."
Waits has since learned that holding out isn't necessarily effective: He is suing General Motors for using what he describes as a Waits sound-alike in its European car commercials. Which make and model is involved? The Buick Opel, the same car that led Morrison to slam shut the band's corporate flirtations.
"Is it that they just didn't learn or they just don't care? I don't know," Densmore said, shaking his head. "Maybe I'm the one who is just out of touch with the times."
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Now he waits to see if his old bandmates will appeal the court decision banning the use of the Doors name for their concert tours. For the time being, Manzarek has said that the band will continue on with the name Riders on the Storm. Densmore said he would not dispute them on that. Manzarek said the fans and reviews have been great, and Astbury has the same "dark, shamanistic, powerful, Celtic-Christian, mystical" vibe as his old friend Morrison. Manzarek said the group will soon record a new studio album.
"It doesn't matter what we call it, it's still Robbie and I together playing 'Light My Fire' and 'Love Me Two Times.' John should come and play and let us celebrate and keep this music alive," Manzarek said. "Look, what do I say to the cynics? I would like to play with Jim Morrison again. But you know what? I can't call him. I'm sorry. He's dead. He's busy. He's in eternity."
Densmore said he tires of the fighting.
So what about that invitation from Manzarek?
"I would love to play with the Doors and play those songs again. I would. And I will play again as the Doors. Just as soon as Jim shows up."