AOL, the online service of Time Warner Inc., is remaking its AOLVideo.com website to add more than 45 video channels and an improved search engine to attract more broadband users.
Tests of the new video-on-demand channels and search service will begin Friday, said Josh Freeman, vice president of AOL video services at the Dulles, Va.-based company. The services will be offered to all users Aug. 22, he said.
The site will let users watch music videos and movie trailers from sources such as Warner Bros. and Viacom Inc.'s MTV. Time Warner will unveil a plan Wednesday to offer AOL for free to users with broadband access, a person who saw the plan said last week. The step is part of a restructuring for AOL, which has lost more than 8 million U.S. subscribers since 2002.
"AOL's intention to be a portal to online video is an interesting move," said analyst Joe Laszlo of New York-based Jupiter Communications Inc. "There's no doubt it's going to be a bit of a bigger piece of an overall broadband strategy."