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Casual Is Working Full Time

Corporate suits take a leave of absence as dress codes become more relaxed. But the trend has created a backlash. `Tie Tuesday,' anyone?

The Nation | COLUMN ONE

August 11, 2006|Molly Selvin, Times Staff Writer

On those rare occasions when insurance executive Tara Guizot wears a suit to her Century City office, "people invariably ask me if I'm interviewing for a new job," she said.

The trend toward casual dress has gone so far that Matt Smith, a 27-year-old Century City lawyer, is on a quest to establish "Tie Tuesday." He would like to wear a suit to work but knows he'd be ridiculed. Instead, Smith dons a tie every Tuesday and hopes other men in his office will follow. So far a couple have.


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"It's just something fun," he said.

Forget casual Fridays. In many workplaces, it's casual everyday as corporate dress codes have gone the way of fedoras and white gloves.

Office workers, from executives to receptionists, now wear pretty much what they want, sometimes baring more cleavage, tattoos and body fat than co-workers care to see.

The sartorial style pioneered by the T-shirt-and-jeans-wearing technology moguls of Silicon Valley more than a decade ago has spread even to law offices, accounting firms and corporate headquarters -- bastions of tradition that had kept generations of Brooks Brothers salesmen busy teaching customers how to fold silk pocket squares.

Polo shirts, sweater sets and tailored slacks -- what many companies consider "business casual" -- have given way to halter tops, rubber flip-flops, T-shirts and jeans.

The trend has even sparked a mini-backlash among professionals opting for a more buttoned-down look.

"Wearing a tie used to be a sign of conformity. But dressing down is now conformity and dressing up is rebellious," said Robert Stephens, who founded the Geek Squad, Best Buy Co.'s computer repair service. Squad members sport short-sleeve white shirts and black ties.

Credit younger workers, who bring a who-cares-what-I-wear attitude to their cubicles, for the casual-everyday trend. The hip-hugging jeans and silk-screened tees they favor have caught on with aging baby boomers, many of whom started their careers with a closet full of pinstriped "power" suits. Many women believe they no longer need to look suited-up like men to be taken seriously in the office.

Today's casual dress also reflects the needs of parents who want to be comfortable as they race from staff meetings to their kids' soccer practice.

Employers who once took a hard line on suits and pantyhose realized they risked losing valued staff members unless they lightened up. Many see their relaxed dress codes as a potential recruiting tool.

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