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The `YouTube effect'

December 20, 2006|Moises Naim, MOISeS NAiM is editor in chief of Foreign Policy magazine, in which a longer version of this article will appear next week.

A VIDEO SHOWS a line of people trudging up a snow-covered footpath. A shot is heard; the first person in line falls. A voice-over says, "They are killing them like dogs." Another shot, and another body drops to the ground. A Chinese soldier fires his rifle again. Then a group of soldiers examines the bodies.

These images were captured in the Himalayas by a member of a mountaineering expedition who claims to have stumbled on the killing. The video first aired on Romanian television, but it only gained worldwide attention when it was posted on YouTube, the video-sharing website. (To view it, go to YouTube.com and type "Tibet, ProTV, China"). Human rights groups say the slain Tibetan refugees included monks, women and children. The Chinese government had claimed the soldiers shot in self-defense after they were attacked by 70 refugees, but the video seems to render that explanation absurd. The U.S. ambassador to China lodged a complaint.


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Welcome to the "YouTube effect." It is the phenomenon whereby video clips, often produced by individuals acting on their own, are rapidly disseminated worldwide on websites such as YouTube and Google Video. YouTube has 34 million monthly visitors, and 65,000 new videos are posted every day. Most are frivolous, produced by and for the teenagers who make up the majority of the site's visitors. But some are serious. YouTube includes videos posted by terrorists, human rights groups and U.S. soldiers in Iraq. Some are clips of incidents that have political consequences or document important trends, such as global warming, illegal immigration and corruption. Some videos reveal truths. Others spread propaganda and outright lies.

Fifteen years ago, the world marveled at the "CNN effect" and believed that the unblinking eyes of TV cameras, beyond the reach of censors, would bring greater global accountability. These expectations were, to some degree, fulfilled. Since the early 1990s, electoral frauds have been exposed, democratic uprisings energized, famines contained and wars started or stopped thanks to the CNN effect. But the YouTube effect will be even more powerful. Although international news operations employ thousands of professional journalists, they will never be as omnipresent as millions of people carrying cellphones that can record video. Thanks to the ubiquity of video technology, the world was able to witness a shooting in a 19,000-foot-high mountain pass in Tibet.

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