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Chrysler to market cars made in China

December 30, 2006|From the Associated Press

DETROIT — DaimlerChrysler's Chrysler Group and China's Chery Automobile Co. have agreed on a plan for the Chinese manufacturer to build small cars to be sold worldwide.

The cars, which already are being designed, would be based on an existing model but would be modified jointly by Chrysler and Chery engineers, Chrysler spokesman Jason Vines said Friday.

Chrysler is taking the lead on the design and will ensure that the vehicles meet high quality standards, he said.

They will be sold at Chrysler dealerships in the U.S., Europe and elsewhere under a Chrysler Group brand as either a Dodge, Chrysler or Jeep.

Chery will build tiny cars known in the industry as B-cars, but it also may build something larger for Chrysler, Vines said.

The deal needs to be approved by Chrysler's supervisory board, which meets in January, and by the Chinese government.

The move gives Chrysler a relatively quick entry into a growing segment of the car market where it has no significant product, and it prepares the company in case gasoline prices escalate again to above $3 a gallon, said David Cole, chairman of the Center for Automotive Research in Ann Arbor, Mich.

Chrysler has been seeking a Chinese partner to build small cars, saying it cannot make money by manufacturing them in the U.S. because of high labor costs and other expenses.

"We can't build one here in that segment," Vines said. "You can't make any money on it. That's why we need a partner."

He said Chrysler would unveil a prototype "fairly soon," although no date had been set. Production will not start until sometime after 2007, Vines said.

Chrysler would not say how many cars Chery would build or how much they would cost. It also would not reveal the financial terms of the agreement. The letter of intent was signed about two weeks ago, Vines said.

Chery had plans to begin exporting vehicles to the U.S. as early as 2007 in a joint venture with U.S. entrepreneur Malcolm Bricklin's Visionary Vehicles, but the deal fell apart in November.

"Both sides agreed a joint venture was not a good idea," said Visionary Vehicles spokeswoman Wendi Friedman Tush, adding that Chery wanted to modify existing cars and Bricklin wanted totally new products.

Visionary Vehicles is pursuing other Chinese manufacturers and will announce an agreement soon, she said.

The deal with Chery will help Chrysler in the U.S., but it also gives the company small vehicles to sell in growing global markets such as India and China, Cole said.

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