WHEN executives from the WB started thinking about a new student drama that would mirror the lives of their 12- to 34-year-old audience, they bypassed the traditional standby, high school.
So did the creators of Oxygen's new comedy "Campus Ladies," who sought a setting for adults who dream of recapturing their youth.
And at Black Entertainment Television, where the top-rated show follows the lives of eight university students, executives are keenly aware that college is fast becoming TV's new high school.
For decades, pop culture has relied on the rule-bound, awkward and frustrating high school years as the foundation for iconic coming-of-age movies and shows such as "Fast Times at Ridgemont High," "Dazed and Confused" and "Beverly Hills, 90210."
But lately, that venue is shifting to the college campus, where freedom is new, identities take shape and the possibilities for danger and frolicking -- not to mention notes from censors -- are boundless.
Where high school shows focus on the gawkiness of the half-child/half-adult, college represents "the prime moment of fun," said Evangeline Morphos, Columbia University professor and consulting producer on the WB's "Bedford Diaries," an ensemble drama that will debut in March. "You're liberated from your parents, you're liberated from pimples. You come into the person you are."
College is "the reward for surviving high school," said director Judd Apatow, creator of 2001's one-season comedy "Undeclared," about a college freshman whose father moves into the same dorm. "Most people have great fun stories from college and nightmare stories from high school."
And yet, compared with the many successful high school shows -- "Buffy," "The O.C.," "Veronica Mars" -- it's hard to think of a successful college show since "Felicity," a romantic and idealized view of college life that ran from 1998 to 2002. "Undeclared" and "The Education of Max Bickford," network shows set on college campuses, came and quickly went in 2001 to 2002.
It's not for lack of interest: "College Hill," a reality show featuring students at historically black colleges, is the top-rated show at Black Entertainment Television.
BET's core audience is 18 to 34 and African American, said Robyn Lattaker-Johnson, BET's vice president of development. "We believe if you build it, they will come.... You're living the best time of life when you're in college. They're having a lot of fun, it's sexy." This year, BET will debut a docudrama, "Season of the Tiger," that looks at Grambling State University's football team and marching band.
She said Virginia State University, featured in Season Three of "College Hill," had minimal control over the production, limiting casting to students with good grades. "It is the reality of college life. We didn't have to leave out that much," she said.
"One reason for the dearth of college shows is that it's difficult to be honest about campus life on network or basic cable," said Apatow, who also directed "The 40 Year-Old Virgin." "It's hard to portray truthfully. The truth is, kids are high, drunk and having sex. No matter what you do, you're fudging it.
"People tend to not want to see young people make enormous, shocking mistakes, but that's what happens. It's part of that experience.
"You're testing the waters for the first time as a semi-adult," he said. "We'd have these big fights with censors over showing them drinking, which I understand. It's weird to show underage kids drinking on television. If you don't talk about it, there's no truth in your show....
"Our final question with the censor was, 'Can we do it if at the end he vomits?' Then they say he shouldn't do it unless he's learned a lesson. The truth is, some do it until their 30s."
College meets the censors
THE creators of "Diaries" said their mission is to provide as honest a picture of college life as censors will allow. David Janollari, president of entertainment for the WB, said, "The hope is that it is the 'Felicity' for the new generation. The notion is to be as real as possible. The intent is to be as provocative as possible in the context of broadcast standards."
In "Diaries," some students have already been through alcohol recovery programs or suicide attempts. Their common denominator is a human sexuality class in which they are asked to record their thoughts in video diaries. Morphos said the idea was vetted by Columbia's administrators, who considered the premise feasible. Most colleges have sexuality classes, she said, adding that many college newspapers have student sex columnists.
If networks forbid showing certain activities, at least the characters can talk about it. The sexuality class serves as a springboard to talk about not just sex, but "lifestyles and choices," said writer Tom Fontana. The professor "wants the kids to ask tough questions as opposed to blindly going through life without examining their lives."