First comes online love, then comes interactive marriage.
That's the plan for dating site EHarmony.com Inc., which today launches an Internet service aimed at strengthening marriages.
"We call it a marriage wellness service," said company founder and pitchman Neil Clark Warren, 71, whose ebullient manner and upbeat commercials have been parodied by Jay Leno and on "Saturday Night Live."
EHarmony Marriage is not a substitute for counseling, Warren said, but a customized program to deal with routine conflicts.
Couples willing to put their trust in computerized relationship analysis start by filling out 310-item online questionnaires concerning communication, romance, sex and other topics. They then receive a computer-processed marriage profile that points out strengths and possible problem areas.
The fee: $75 per couple.
Additionally, a series of instructional online videos hosted by Warren can be added to the package, bringing the total to $239.