MGA Entertainment, the maker of Bratz fashion dolls, may sell shares to the public as early as this year, Chief Executive Isaac Larian said Friday.
The Van Nuys company is in talks with investment banks including JPMorgan Chase & Co. and Morgan Stanley, Larian said.
MGA is challenging Mattel Inc.'s Barbie with the popularity of the Bratz line of dolls. An initial public offering would help the toy maker expand the Bratz line, which was introduced in 2001. "To do that fast, we would need to go public," Larian said. "It could happen this year."