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As fears of flu thrive, so do pills and promises

January 02, 2006|Charles Piller | Times Staff Writer

"Shown to inhibit and prevent infection of Bird Flu Virus," claimed the website of Long Beach-based PRB Pharmaceuticals Inc. about its drug Vira 38.

"Guard Yourself Against The Deadly Avian Flu Now!" advised Inc. of Boynton Beach, Fla., regarding its supplements.

"The Body's First Line of Defense Against The Avian Flu -- As Seen on TV!!" trumpeted about Lingoji, which is made from mushrooms and berries.

It's been a banner season for unproven influenza remedies. Each fall and winter, the Internet abounds with offers of face masks, creams and pills -- all touted as effective flu fighters -- that have escaped the notice of mainstream science. This year, miraculous, anti-flu nostrums seem to have proliferated even more wildly.

Small wonder. Bird flu has been a mainstay in headlines. The seasonal flu arrived earlier than usual in some spots, including Los Angeles County. And "pandemic" has become one of the top words looked up by readers of online dictionaries.

So irritated has the Food and Drug Administration grown that it decided to clamp down on some of the flu claims. Last month, the agency warned PRB Pharmaceuticals, Vitacost, Bodestore and six other companies to stop making claims about avian flu and other forms of influenza or face possible seizure of their products.

Shortly before the FDA move, four leading trade associations for herbal and nutritional products also issued an alert about bogus flu product claims.

"Consumers should be cautious. There are some unscrupulous players out there," said Steven Mister, president of the Council for Responsible Nutrition, which represents supplement manufacturers. "We are not aware of any products that can treat or cure avian flu."

Many infectious disease experts scoff at the idea of supplements as flu-fighting wonders.

Dr. William Schaffner, chairman of preventive medicine at Vanderbilt University in Nashville, said boasts about products that cure or prevent any kind of flu are unproven at best.

At worst, he said, they can be dangerous.

"There are no standards for any of these products," Schaffner said. "There have been times when such products have been contaminated with material that has made them toxic, such as lead.... I'm afraid it's caveat emptor, buyer beware."

Some of the companies warned by the FDA have removed the flu claims from their sites. But some consumers are convinced that daily supplements, which can cost $1 to $2 per capsule, can prevent or treat the flu. Shortages of prescription antiviral medications for the flu may have added to the supplements' appeal.

A little more than a year ago, Danee Shaheen of West Los Angeles had been fighting an uphill battle against what she said was a lingering flu. For days she had felt feverish, weak and congested. Then an acquaintance suggested Immunocil, a nutritional supplement at one time promoted as a way to treat or prevent seasonal or bird flu.

Just 48 hours later, she says, she was cured.

"It killed all those symptoms," said Shaheen, a 72-year-old court reporter. "It seems to work -- unless it's mind over matter."

Immunocil, produced by Westlake Village-based Polycil Health Inc., has been offered as an alternative to vaccination, the preventive treatment with well-established scientific credentials. Shaheen was so satisfied with Immunocil that she skipped her flu shot this season and said she believes the supplement will help if a bird flu pandemic strikes.

Polycil was one of the companies warned by the FDA to stop making such claims.

The company's chief executive, Paul Benveniste, said recently that Polycil had stopped selling Immunocil for a new product that includes the same active ingredient, humic acid.

Dr. Allen S. Josephs, president of, acknowledged that his website may have overhyped the products and said that it has now removed references to bird flu. "We understand the sensitivity of this matter," he said.

But Josephs said although his products do not prevent the flu, the FDA "doesn't even want you to infer that building your immune system is a way to offset the effects of the avian flu."

Germ-fighting claims extend beyond supplements.

Flufront, a skin cream produced by Charlotte, N.C.-based Jayne Tyler Inc., is fortified with vitamins, minerals and herbs. The product brochure says the cream can "fight off environmental impurities bolstering the immune system's ability to ward off airborne germs and infections." As an added advantage, the brochure says, Flufront softens the skin.

"I'm 59 and I have abused my body -- I used to smoke and get bronchitis a lot," Maxine Bartlett, a real estate agent in Charlotte, said in an interview. "I use Flufront two or three times a day, I put it on my chest or neck, and it works. I haven't been sick all season."

Flufront's maker issued no claims about bird flu, but Bartlett said the cream has eased her fears about a bird flu pandemic.

"Anything we can do to help build up our immune system is great," she said.

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