Product placement apparently isn't cutting it in the movie business anymore. Not satisfied, say, with a mere passing shot of a mega-star munching a Whopper, Burger King is developing a film whose main character lives above one of its burger franchises, according to a story in this week's Advertising Age, a trade magazine.
No, it's not a horror film. And it's also not going to be what would seem the natural sequel to 2004's nutty teenage comedy "Harold & Kumar Go to White Castle." Instead, Burger King, along with ad agency Crispin Porter & Bogusky, which is overseeing the script, envision a "character-driven" story along the lines of "Garden State" and "What's Eating Gilbert Grape," according to Advertising Age.