Product placement apparently isn't cutting it in the movie business anymore. Not satisfied, say, with a mere passing shot of a mega-star munching a Whopper, Burger King is developing a film whose main character lives above one of its burger franchises, according to a story in this week's Advertising Age, a trade magazine.
No, it's not a horror film. And it's also not going to be what would seem the natural sequel to 2004's nutty teenage comedy "Harold & Kumar Go to White Castle." Instead, Burger King, along with ad agency Crispin Porter & Bogusky, which is overseeing the script, envision a "character-driven" story along the lines of "Garden State" and "What's Eating Gilbert Grape," according to Advertising Age.
A spokeswoman for Burger King declined to comment, while officials at Crispin Porter & Bogusky did not return phone calls. Both firms are based in Miami.
From a Times staff writer
She's back: Sally Field, who got her start on TV in the 1965 series "Gidget" and later won an Emmy for the movie "Sybil," will return to the small screen this fall as a regular in "Brothers & Sisters," a new drama on ABC.