The "online dress-up and makeover community" Stardoll.com, for example, is on the prowl for sponsors. Liisa, a Finnish artist, began the service, originally known as Paperdoll Heaven, in 2004. It began to catch on among girls ages 8 to 17, who liked to dress virtual dolls of Johnny Depp, Madonna and other celebrities, said Danny Rimer, the company chairman.
Rimer, a partner at Index Ventures, invested $4 million last year and recently joined with Sequoia Capital -- the firm that backed Google and Apple -- to inject $6 million more in Stardoll.
"You're assembling the key things girls seem to be interested in at that age: namely fashion, music and celebrities," Rimer said. "While it was a wacky-sounding idea, the beauty of the Internet is you actually don't decide what's wacky or not -- the community does."
(BEGIN TEXT OF INFOBOX)
Networking for dollars
Many young tech companies rely on venture capitalists to supply the cash they need to grow. Here's how the process usually works: