The online movie service Movielink has struck a technology licensing deal that would set the stage for selling film downloads that customers could burn to DVD.
Santa Monica-based Movielink today was expected to announce a deal with Sonic Solutions to use its DVD-on-Demand software to enable computer users to burn DVD copies of movies they download off the Internet. The on-demand movie service, jointly operated by five studios, has yet to say which entertainment companies will take advantage of this new feature.
"This gives consumers a more flexible product while providing copyright holders with adequate protection of their content," Movielink Chief Executive Jim Ramo said in a statement.
Letting people burn movies they download to recordable DVDs is considered key to the growth of services such as Movielink.
For now, viewers can rent a movie or buy a permanent copy to keep on their computer's hard drive, but they can't play it using their DVD players.