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A Golden Age for a Pinup

Bettie Page -- Nurse Bettie, Jungle Bettie -- soldiered in the sexual revolution. At 82, she finds her image earns a respectable living.

The State | COLUMN ONE

March 11, 2006|Louis Sahagun, Times Staff Writer

Bettie Page was plunging into the day's work: autographing pinups of herself in various Naughty Girl personas, with kitschy bangs, high heels, mesh hose and tasseled underwear.

Nurse Bettie. Jester Bettie. Substitute Teacher Bettie. Maid Bettie. Voodoo Bettie. Cowgirl Bettie. Jungle Bettie. Wild Orchid Bettie. Banned in Boston Bettie. Crackers in Bed Bettie.


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The task ahead was arduous given her many ailments, including diabetes and stabbing pains in her back, legs and hands.

But the 82-year-old Page -- a taboo-breaker who helped usher in the sexual revolution of the 1960s -- is not a quitter.

"I'm about ready to roll," she said in a Southern drawl, freshening her bright red lipstick. "But I'm going to go slow. I won't squiggle if I write slow."

CMG Worldwide, the company that markets her image, had organized the event at its Sunset Boulevard penthouse offices. The idea was to get Page's autograph on as many prints as possible, because demand for anything Page-related is soaring.

Between 1949 and 1957 she was immortalized in thousands of saucy photos. Those images have spawned biographies, comic books, fan clubs and numerous websites, as well as commercial products -- Bettie Page playing cards, Bettie Page lunch boxes, Bettie Page beach towels, Bettie Page action figures.

According to her agents at CMG, who control the images of Marilyn Monroe and Princess Diana, Page's official website, www.BettiePage.com, has received 588 million hits over the last five years. That's cult status.

For the last 13 years, she's been living in seclusion in various Southern California communities. Nearly five decades after the last photos of her appeared in magazines like Chicks and Chuckles, Page is finally earning a respectable income for her work.

"I'm more famous now than I was in the 1950s," she said.

Page needed about a minute to get through the 10 letters of her name. As she pushed her pen, she reflected on her life and faith and work.

"Being in the nude isn't a disgrace unless you're being promiscuous about it," she said. She added with a laugh, "After all, when God created Adam and Eve, they were stark naked. And in the Garden of Eden, God was probably naked as a jaybird too!"

"You're right about that, Bettie," said Maricel Hildalgo of the Tamara Bane Gallery on North La Brea Avenue in L.A. The gallery had hustled $100,000 worth of paintings and posters to CMG the moment Page agreed to make herself available for autographs.

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