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A Golden Age for a Pinup

Bettie Page -- Nurse Bettie, Jungle Bettie -- soldiered in the sexual revolution. At 82, she finds her image earns a respectable living.

The State | COLUMN ONE

March 11, 2006|Louis Sahagun, Times Staff Writer

"I made all of my bikinis and most of my lingerie," she said. "My favorite was my first bikini. It was green with a little rickrack all around it."

Almost overnight, she became an underground sensation, attracting the attention of Irving Klaw and his sister, Paula, who operated a mail-order business specializing in cheesecake.


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Page soon became the Klaws' busiest pinup and also starred in their peekaboo short films, "Varietease" and "Striporama."

They also had her pose with whips, tied up in chairs and wrestling with other women in their underwear. To hear her tell it, Page was deeply depressed and aimless when she joined the Klaws. The bondage shots are the only part of her modeling career she regrets.

"I had lost my ambition and desire to succeed and better myself; I was adrift," she said.

"But I could make more money in a few hours modeling than I could earn in a week as a secretary.

"But I never whipped anybody in my life; it was all pretend. Under my arrangement with the Klaws, I had to do at least an hour of bondage poses in order to get paid for the other modeling work."

Her most acclaimed photographs were taken in 1955 by fashion photographer Bunny Yeager. They included shots of a nude Page lounging with leopards, frolicking in the waves and deep-sea fishing, and a January 1955 Playboy centerfold of her winking under a Santa Claus cap while placing a bulb on a Christmas tree.

During her brief career, she became the obsession of thousands of men -- a fact that mystifies her to this day: "I have no idea why I'm the only model who has had so much fame so long after quitting work."

Writer Harlan Ellison suggested an answer: "There are certain women, even certain men, in whose look there is a certain aesthetic that hits a golden mean. Bettie is that. Marilyn is that."

Richard Foster, one of her two biographers, called her "the trendsetter in American sexuality."

Playboy magazine founder Hugh Hefner put it another way.

"Exactly what captures the imagination of people in terms of pop culture is something hard to define," Hefner said.

"But in Bettie's case, I'd say it's a combination of wholesome innocence and fetish-oriented poses that is at once retro and very modern."

Perhaps that explains fans like Minnesota artist Rick Volkmar, who has spent years painstakingly touching up old black-and-white Bettie Page photos, erasing rips and tears and thousands of tiny white specks with a fine brush to rebuild the mesh of her stockings, the sheen of her hair, the shadows on her face.

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