Sharon Mitchell, executive director of the Adult Industry Medical Healthcare Foundation in Sherman Oaks and Woodland Hills, says few of today's adult film actresses are having the surgery because so many are already very young. But Mitchell, an adult film actress for 25 years before she earned a doctorate in human sexuality, says the adult film industry's emphasis on youth, as well as its growing audience among beauty-conscious women, is almost certainly driving the upsurge in the surgery.
And many women take the standards set by sex workers very much to heart, say doctors performing the surgeries.
"I hear it time and time again," says Dr. Gary Alter, a urologist-turned-plastic-surgeon who operates out of offices in Beverly Hills and New York City. "The woman says, 'I thought I was normal and I watch these movies with my boyfriends and now I feel like I must be a freak.' They feel they're the only ones in the world."
As the procedures have grown in exposure and popularity, a few mainstream gynecologists have sounded the alarm.
"You're basically taking a risk for no or very little benefit" with most of these surgeries, says Dr. Thomas G. Stovall, immediate past president of the Society of Gynecological Surgeons. Stovall warns that with labiaplasties and vaginal tightening, patients run the risk of developing infection and scar tissue, which can decrease sensation -- or worse, cause pain -- in the areas where incisions have been made.
As for the claim that vaginal tightening can enhance sexual gratification, Stovall insists "there is no scientific basis" to support it. "It might make it better for her partners," says Stovall, but the female patient is taking a risk without much prospect of personal benefit.
Feminists too have criticized the trend. Judy Norsigian, co-founder and author of the feminist health tract "Our Bodies, Ourselves," says women who have these surgeries are taking risks to adhere to standards of feminine beauty that are fleeting, unnatural and, ultimately, dictated by a society in which men are fixated on barely pubescent girls.
Norsigian and others have spoken out against Brazilian waxes, a popular hair removal trend that leaves all but a tiny wisp of pubic hair intact, as a reflection of that fetish. In turn, by making women's genitals more visible, the Brazilian wax trend has naturally led more women to take the risky next step of having their genitalia surgically altered, she says.