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Elevating intensifiers

March 27, 2006|Arthur Plotnik, Arthur Plotnik is a contributing editor to the Writer magazine. His new book is "Spunk & Bite: A Writer's Guide to Punchier, More Engaging Language & Style."

America, don't wait until we have to pull intensifiers from the Gettysburg Address ("\o7altogether\f7 fitting") to relieve the shortage. Take these actions now: Go to the subcultures, like hip-hop, fo' example, with adjectives so hella blingy they don't need no intensi-whatzits, no'm'sayin'? "She's a \o7bottom \f7woman" croons the hero of "Hustle & Flow" of his favorite working girl. Yo, I'm down wid dat modifya, even if it's 40 years old and kinda nasty.


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Let's welcome foreign intensifiers. Never mind that jackbooted language guardians discourage foreignisms (and intensifiers themselves). Why say "very" when you can cry "\o7molto\f7!" with a \o7molto piccante \f7gesture to drive it home?

Construct "Germanisms," or multiword modifiers. "Ross-Perot-scare-off-the-women-and-horses crazy," wrote columnist Maureen Dowd of Howard Dean's Iowa finale shriek.

Get inventive: Make newsy nouns into adjectives ("a \o7Dubai\f7 deal") or intensifying adverbs: ("Another \o7Dubai-ly \f7dumb decision.") Join paradoxical modifiers for oh-so-sarcastic effects: "Incandescently dimwitted legislation." Or go retro: Vintage intensifiers -- especially slang -- can be hauled back into fashion. Drop-dead gorgeous? Nah. "That woman is peachagulu, no-bum-for-looks gorgeous!"

Or you can turn the intensifier shortage to advantage. Almost every pumped-up modifier has a powerful, steroid-free alternative. "Livid" trumps "really mad," and "fetid" freshens "way smelly." OK, they're not always as much fun as gonzo intensifiers. But hard times call for hard measures -- ballistically, backbreakingly, brokebackingly, boy-is-this-intensified-now \o7hard. \f7

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