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Nation's center may get its say Tuesday

CAMPAIGN 2006: THE CENTER MAY GET ITS SAY

The GOP's reliance on its base might not be enough this time.

November 05, 2006|Ronald Brownstein | Times Staff Writer

WASHINGTON — In American politics, this might be the year that the center strikes back.

For six years, President Bush and the Republican congressional majority have governed behind a distinctive political strategy that focuses on mobilizing their hard-core supporters with an aggressively conservative agenda, even at the price of straining relations with moderate and independent swing voters.

Indeed, key GOP strategists argue that in this polarized political era, so many Americans have hardened in their loyalty to one of the two major parties that hardly any swing voters still exist.

But this year it appears that reports of the death of the swing voter are premature.

In races in virtually every corner of the country, key Republican House, Senate and gubernatorial candidates are facing imposing, sometimes cavernous deficits in the traditional center of the electorate, among voters who describe themselves as independents and moderates.

If that trend holds through Tuesday, it may not only sweep Democrats into control of one or both chambers of Congress, but could also ignite a debate in Republican ranks over the continuing viability of the base-centered strategy devised by Bush and key advisors such as Karl Rove.

"You can make a more realistic assessment of this when you see where the losses are, but [the message] is going to be that swing voters still count, and sometimes the more you cater to your base, the more you turn off swing voters," said Rep. Thomas M. Davis III (R-Va.), former chairman of the National Republican Congressional Committee.

Stanley B. Greenberg, a veteran Democratic strategist who dueled with Bush's team in 2000 and 2004, is even more emphatic: If the election results follow the trajectory of the latest polls, he says, "I think their whole model is going to lay shattered in pieces."

Republican National Committee Chairman Ken Mehlman, the campaign manager for Bush's 2004 reelection campaign, disputed the suggestion that the administration had "ignored or not focused on swing and independent voters" in its political strategy.

"A huge part of my strategy has been to work on expanding the party," Mehlman said, through systematic outreach to Latinos and African Americans, and the use of advanced "micro-targeting" technology to find GOP-leaning voters in predominantly Democratic communities.

But for years, Rove and his top lieutenants have touted their belief that in this highly polarized era, fewer than 1 in 10 voters still swing in their allegiance between the parties from election to election. One of their key assumptions has been that the vast majority of voters who call themselves independents actually vote like reliable Democrats or Republicans, though they don't accept the label.

Those conclusions led the White House, in the reversal of the usual practice, to direct more of its campaign spending in 2004 toward mobilizing the Republican base than converting swing voters. It also reinforced Bush's inclination to pursue an ambitious conservative agenda at home and abroad that largely unified rank-and-file and congressional Republicans in support but generated near lock-step opposition from Democrats.

"The campaign strategy was geared toward certain policy objectives, and they governed in a certain way to promote that electoral strategy," said Alan Abramowitz, a political scientist at Emory University in Atlanta. "They are intertwined."

But this year, it appears that less of the electorate is permanently locked down than the White House theories projected. With Bush's approval rating among independent voters below 30%, polls in every region of the country show independents, who made up about a quarter of the vote in each of the last two elections, moving sharply against Republican candidates.

The belief that swing voters are virtually extinct "has led to a lot of President Bush's problems," said Democratic pollster Geoff Garin. "Because what it leads you to do is blow off the middle [in your decisions] and only worry about the base. And there are lots of voters who seem very inclined to punish President Bush in this election for behaving that way."

Tom Beggs, Chuck Dubois and Danny Bell, three businessmen from St. Joseph, Mo., for instance, are all reconsidering their support for Bush and the GOP. Each voted for Bush in 2000; Beggs and Bell voted for him again in 2004.

But all three are deeply disenchanted with Bush now, largely over the Iraq war, and intend to express their discontent by supporting Democrat Claire McCaskill in the state's hard-fought Senate race.

The president's "overall arrogance freaks me out," said Bell, who owns an insurance agency, after watching McCaskill sweep through a downtown restaurant late last week. "It's his way or no way. He won't compromise on anything. He won't make any changes. I'm going to try to get out as much of that old [Republican] regime as I can."

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