Veteran NBC Universal executive Randy Falco is being considered for a high-level job at Time Warner Inc.'s AOL division, according to two executives close to the situation.
AOL's courting of Falco comes as the Internet site is trying to increase advertising.
As president and chief operating officer of NBC Universal Television Group, Falco is in charge of NBC's sales force and other business operations.
Falco would bring to AOL years of experience cultivating relationships with the nation's largest corporate advertisers. He also is experienced at negotiating major broadcast rights, including NBC's pact with the International Olympics Committee, and helped coordinate coverage of the games.
Falco, 52, is known for straightforward management and strong relationships with two of the network's most important constituencies: advertisers and affiliate TV station owners.