Army to Enlist New Recruiting Slogan

The Nation | IN BRIEF / WASHINGTON, D.C.

October 10, 2006|From Times Wire Reports

WASHINGTON, D.C.

In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan -- "An Army of One" -- with one it hopes will pack more punch: "Army Strong."

The new approach, the fruit of a $200-million-a-year contract with a major advertising agency, was announced by Army Secretary Francis J. Harvey.