Though it goes against the conventional wisdom of anti-illegal immigration supporters, those who enroll the poor in the federal food stamp program say they've struggled for years to get immigrant Latino families signed up.
Now a Spanish-language news report and television ad campaign have spurred thousands of immigrants in Orange County over the last several weeks to contact a nonprofit organization that offers a Spanish-language class called "Food Stamps in Four Hours."
The stream of immigrants contrasts sharply with what was going on just a few months ago when only a handful of immigrants would attend the free course.
The news report and ads were heard throughout Southern California, but those who responded in Orange County were directed to a nonprofit organization. Most other callers to the toll-free number were directed to county offices.
The Orange County strategy has been lauded throughout the state as a way to reach immigrants who are reluctant to get help from the government.
"They won't come on their own," said Jerry Sanders, food bank manager of the nonprofit Community Action Partnership of Orange County in Garden Grove. "They come from countries where they think the government isn't to be trusted. They figure there's a catch to free food."
Advocates say immigrants, if here illegally, are also worried about being deported if they apply for food stamps. Or they fear jeopardizing a pending application for residency or citizenship. Illegal immigrants can apply on behalf of their minor children here legally.
Other immigrants say they were simply embarrassed.
"The Mexican man is macho. He doesn't want to come to this country and beg," said Alfonso Chavez, the Community Action Partnership's outreach coordinator. "I tell them this is a program that will help the children. The kids are American-born, and they have a right to this program."
A Los Angeles County Department of Social Services task force is looking at ways to find eligible families to enroll. County workers have signed up families at food banks with only minor success.
"We recognize that people in Orange County are ahead of us," said task force member Bruce Rankin, executive director of the Westside Food Bank in Los Angeles. "The rest of us in the state are looking at Orange County for ideas." Low participation, he said, "is a dilemma in the state."