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Triple 7s Make Popular Wedding Date

Superstitious couples hope getting married on July, 7, 2007, will bring them good luck.

October 15, 2006|Patrick T. Reardon | Chicago Tribune

If one seven is lucky, three must be really lucky.

That's the thinking behind the bonanza of weddings scheduled throughout the nation for Saturday, July 7, 2007 -- or 07/07/07.

"Couples are definitely superstitious," says Kathleen Murray, deputy editor of, a wedding-planning website. "I think they're looking for a great fun date, and 7-7-7 is very lucky."

Among the brides and grooms who have registered at the website, 655 couples are planning weddings for next July 7, compared with the 424 who have selected one of the other three Saturdays that month.

In the Chicago suburb of Elgin, 23-year-old Terra Hubble says her fiance, Tim Fick, wanted a date he could easily remember in the future -- May 6 (05/06/07), Sept. 8 (09/08/07) or July 7.

Hubble chose July 7, but says, "I didn't put together how popular the date was until I tried to book a hall."

Luckily, she was planning an afternoon reception. "Evenings at wedding halls have been booked for two or three years," she says.

Part of her reason for selecting the date, Hubble says, was that, "as a Christian, I know the number seven is God's number. God took seven days to make the Earth, and ... Jesus says to forgive 70 times seven times" in the Book of Matthew.

Numerology has long been a tradition in marriage planning, Murray says.

"In ancient China, a couple consulted an astrologer for the most auspicious wedding date," she says.

Of course, there are some dates that tend to be avoided.

Take Friday the 13th. Among the 3,400 couples registered at for next July, only 71 are planning to wed on the 13th, a Friday.

Murray says she's surprised there are that many.

But Alison Rodriguez, publisher of, an online shopping guide for brides, says the date gets a bum rap. She was married on a Friday the 13th -- and reports no ill effects.

"Our love is strong," she says.

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