The developers of Adaptive Learning's software complain that Ignite replaced individualized instruction with a gimmick.
"It breaks my heart what they have done. The concept was totally perverted," Schenck-Ross said.
The developers of Adaptive Learning's software complain that Ignite replaced individualized instruction with a gimmick.
"It breaks my heart what they have done. The concept was totally perverted," Schenck-Ross said.
Nevertheless, Ignite found many receptive school districts. In Texas, 30 districts use COWs.
In Houston, where Neil Bush and his parents live, the district has used various funding sources to acquire $400,000 in Ignite products. An additional $240,000 in purchases has been authorized in the last six months.
Correspondence obtained by The Times shows that Neil Bush met with top Houston officials, sent e-mails and left voice mail messages urging bigger and faster allocations. An e-mail from a school procurement official to colleagues said Bush had made it clear that he had a "good working relationship" with a school board member.
Another Ignite official asked a Texas state education official to endorse the company. In an e-mail, Neil Bush's partner Ken Leonard asked Michelle Ungurait, state director of social studies programs, to tell Houston officials her "positive impressions of our content, system and approach."
Ungurait, identified in another Leonard e-mail as "our good friend" at the state office, told her superiors in response to The Times' inquiry that she never acted on Leonard's request.
Leonard said he did not ask Ungurait to do anything that would be improper.
Houston school officials gave Ignite's products "high" ratings in eight categories and recommended approval.
Some in Houston's schools question the expenditures, however. Jon Dansby was teaching at Houston's Fleming Middle School when Ignite products arrived.
"You can't even get basics like paper and scissors, and we went out and bought them. I just see red," he said.
In Las Vegas, the schools have approved more than $300,000 in Ignite purchases. Records show the board recommended spending $150,000 in No Child funding on Ignite products.
Sources familiar with the Las Vegas purchases said pressure to buy Ignite products came from Sig Rogich, an influential local figure and prominent Republican whose fundraising of more than $200,000 for President Bush's 2004 reelection campaign qualified him as a "Bush Ranger."
Rogich, who chairs a foundation that supports local schools, said he applied no pressure but became interested in COWs after Neil Bush contacted him. Rogich donated $6,000 to purchase two COWs for a middle school named after him.