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Going HOG Wild

September 03, 2006|David K. Israel

Harley-Davidson got a lot of press a while back when it announced it was changing its stock ticker symbol from HDI to HOG, the latter being the generic slang for a large motorcycle. Cute ticker symbols, of course, are nothing new on Wall Street. Sotheby's is listed as BID; Anheuser-Busch trades as BUD; Genentech is DNA. It makes you wonder what some famous California institutions would use were they ready to roll out an IPO.

Canter's Deli KNISH

The Silent Movie Theatre SHHH

Getty Center GOYA

L.A. Philharmonic fff

Church of Scientology LRON

City Lights Booksellers HOWL

Laugh Factory YUKS

Wolfgang Puck YUM

Grauman's Chinese Theatre STAR

Los Angeles Lakers HOOP

San Diego Zoo CAGE

Salvation Mountain AMEN

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