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IN BRIEF/ APPAREL

Levi's Discount Brand to Be Pulled From Europe

September 16, 2006|From the Associated Press

Levi Strauss & Co. will stop selling its discount clothing brand in Europe next year, the latest sign of the U.S. jeans maker's diminishing cachet in that part of the world.

The Signature brand will continue to be sold in Asia and North America, where the brand was introduced in 2003 to cater to cost-conscious consumers.

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