NAMWON, South Korea — It was the constellation of acne across her cheeks that made No. 242 stand out from the other young women who were paraded before him in a hotel in Ho Chi Minh City.
Jeong Ha-gi, 46, flew to Vietnam on a tour organized for South Korean bachelors. He was looking for a wife who would be tough enough to withstand the rigors of life on a rice farm. Trying to distinguish among all the women with the numbers pinned to their shirts, he decided the one with a bad complexion might be made of sturdy stuff. They were married three days later.
Today, they live together in sullen silence, a chasm of cultural differences between them. She speaks no Korean, he no Vietnamese. They communicate -- barely -- with a well-thumbed phrase book. Nguyen Thu Dong, who turned out to be only 20, doesn't like getting up at 5 a.m. to do the farm chores. She turns up her nose at kimchi.
"We have a lot of issues between us," said the burly Jeong, who in his undershirt resembles a Korean version of the young Marlon Brando. "Our age difference, our culture, our food. But I wanted a wife and she is who I got."
Despite the obvious pitfalls, South Korean men increasingly are going abroad to find wives. They have little choice in the matter unless they want to remain bachelors for life.
The marriage market in Asia is becoming rapidly globalized, and just in time for tens of thousands of single-but-looking South Korean men, most of them in the countryside where marriageable women are in scant supply. With little hope of finding wives of their own nationality and producing children to take over the farm, the men are pooling their family's resources to raise up to $20,000 to find a spouse abroad.
The phenomenon has become so widespread that last year 13% of South Korean marriages were to foreigners. More than a third of the rural men who married last year have foreign wives, most of them Vietnamese, Chinese and Philippine. That's a huge change in a country once among the most homogenous in the world.
To some extent, the globalized marriage market is having a trickle-down effect, exacerbating the shortage of marriage-age women elsewhere, particularly China.
"There is a long-standing son preference throughout Asia, but now it is happening in the context of this 21st century marriage market," said Valerie M. Hudson, a political scientist and author of "Bare Branches: The Security Implications of Asia's Surplus Male Population."
