Archive for Friday, October 26, 2007
Is Prius minivan on the way?
A Prius minivan?
It could happen, according to a top executive of Toyota Motor Corp., which makes the four-door hatchback, the world’s bestselling gasoline-electric hybrid.
There are no specific plans to develop other body styles for the Prius, Tokuichi Uranishi, Toyota’s head of global marketing, said in an interview Thursday.
But it’s “something that is desirable from a marketing point of view,” he said. “I think we should have a minivan hybrid in the U.S.”
The Estima, a minivan that Toyota sells in Japan, is available as a hybrid.
Toyota has to take into consideration what the effect would be on other U.S. models in Toyota’s lineup that already come in hybrid versions or that might in the future, Uranishi said.
For example, Toyota makes a hybrid version of its bestselling Camry sedan, and there has been talk of offering a Sienna minivan hybrid.
Although the growth rate of Prius sales has slowed in recent months, the car is still ringing up strong sales in what is otherwise a weak U.S. auto market. Sales of the Prius, which gets the best gas mileage of any mass-produced vehicle in the U.S., are up almost 70% so far this year.
If Toyota were to expand its lineup of Prius offerings, Uranishi said, “that does not mean we’re going to have an independent brand,” as the automaker does with its Lexus luxury division and Scion youth-oriented models.
“It’s Toyota Prius,” Uranishi said emphatically.
Uranishi also hinted that Toyota someday might build the Prius in the U.S., where the vehicle has achieved much of its popularity. Most are made in Japan, though some are assembled in China, where consumers’ reception of the car has been tepid.
Toyota ramped up Prius production this year to meet rising demand in the U.S.
“We build vehicles where there is demand,” Uranishi said, stressing that he was expressing his “personal view, not official Toyota policy.”
–
martin.zimmerman@latimes.com
- Ambitious mall project moving ahead in Century City
- The best bagels in the Los Angeles area
- CalPERS' housing portfolio loses 35% in a year
- Angrier response to Prop. 8 steps up
- Mitch Mitchell dies at 61; drummer for the Jimi Hendrix Experience
- California economy loses $28 billion yearly to health effects of pollution
- Pregnancy has room for a little wine or beer, new studies show, but caffeine is a growing concern
- Supt. Brewer's failings
- Jay Fiondella dies at 82; flamboyant owner of Chez Jay made the restaurant a Santa Monica landmark
- Admirers of environmentalist seek a monument 14,242 feet high
- Montecito fire burns dozens of homes
- UC and Cal State warn that fees may increase
- L.A. officials seek 6-month moratorium on new billboards
- Microsoft to add social networking features to Windows Live
- Wiping away stains of a troubled past
- Oscar De La Hoya takes on all comers at media day
- Strict conditions almost certain for automaker bailout
- Proposition 8 protesters target businesses
- Spam traffic plunges after report blames server hosting company
- If Dubai sneezes, who gets a cold?
