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An ethnic shift is in store

Some Chino Hills residents protest, in vain, an Asian market in the upscale community. Others say it will serve their needs.

April 12, 2007|Sara Lin, Times Staff Writer

An hour before Sunday services at a Lutheran church in Chino Hills, the Rev. Andy Wu joined his congregants in front of plates piled high with boiled Napa cabbage, shiitake mushrooms, stir fried tofu and rice.

Since Wu became an associate pastor in 2002, attendance at lunch and his worship services in Mandarin Chinese have doubled. So has Chino Hills' Asian population, which now makes up about 40% of city residents.

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"Five years ago, if I walked into a Vons market and saw an Asian face, I would get very excited," Wu said. "Now, every day we see Asian faces."

But the demographic shift has proved unsettling for some in this upscale San Bernardino County town, and that tension surfaced when a major Asian grocery chain, 99 Ranch Market, announced plans for a Chino Hills store.

The Chino Hills City Council heard an outcry from a small group of residents, including one who wrote that he didn't want to see "little Chinatowns all over the Hills" filled with Asian signs he can't read.

The skirmish mirrors clashes in the San Gabriel Valley in the 1980s when Asian immigrants moved into the traditionally white and Latino suburbs. When a wave of Asian businesses followed, city officials in Monterey Park tried unsuccessfully to pass English-only ordinances, arguing that Chinese-language business signs would confuse firefighters and emergency workers.

Larry Blugrind of Chino Hills told the City Council in a letter that the store would "result in a run-down center that is the equivalent of a Chinese Pic 'N' Save less than a mile from the kind of high-quality shops our city has been trying to attract to this area."

Reached by telephone, Blugrind explained that he enjoyed having a diverse community -- his daughter-in-law is Japanese.

"My worry is that 99 Ranch could be a steppingstone for it to become all Asian," he said. "I don't want another Hacienda Heights."

In Chino Hills, the City Council has no say in whether Tawa Supermarkets Inc. can open a 99 Ranch Market. The store is moving into a space formerly occupied by a Ralphs supermarket. It's a simple case of one grocery store taking over for another, said Mayor Gwenn Norton-Perry.

"It's an approved use, and we as a city have no purview over this. That's the bottom line," Norton-Perry said.

But that hasn't stopped angry residents from sounding off to the City Council.

The market's owners downplayed the controversy.

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