The book's central notion is the human need to aggrandize one's history and create a personality cult, concerns Palahniuk comes by naturally. He's also interested in how technology and extremism reshape our world. He's created an urban dystopia in which half the citizens work at night, as an oppressed underclass. Traditional entertainments have been replaced by implants that "boost" experiences straight into one's nervous system. And the government, in response to the rabies outbreak, has turned proto-fascist. Palahniuk has a ball with such sci-fi flourishes and with his sprawling cast of narrators. (He shifts from bumpkins to starchy academics to sputtering conspiracy-mongers, often on a single page.) His targets are never much in doubt: the tyranny of the rich, screen addiction and governments that ignore due process -- evils relevant to our present circumstances.
The guy clearly has the imagination and linguistic virtuosity required to transport us into his outlandish worlds; that alone marks him as a major talent. But "Rant" also isolates Palahniuk's glaring novelistic flaw: his need to entertain at the expense of moral or emotional concerns. He'd rather show us his characters' mutilated innards than their internal lives. He'd rather fire buckshot at boogeymen than explore how we betray our consciences. He'd rather please the masses than challenge them.
Because of his, er, rabid following among disaffected youth and his knack for social satire, Palahniuk is often compared to Kurt Vonnegut. But Vonnegut never relied on grisly injuries or potty humor to seduce his audience. He was genuinely heartbroken at the state of modern man and the atrocities we commit and tolerate. His contempt for authority never seemed a pose. I can't say the same of Palahniuk. He's expert at eliciting the easy emotions of our age -- grievance, envy and rage -- but has little interest in the difficult ones: shame, fear or love. The result is books like "Rant," chaotic joyrides that glance in interesting directions before skidding off to the next thrill. Nor did Vonnegut ever traffic in the juvenile myth that masochistic violence offers a path to spiritual liberation (a line Palahniuk has been pushing since his debut, "Fight Club").
In "Rant," we hear about the priapic pleasures of spider bites and the communal joys of causing car wrecks and "Party Crashing." As one wayward youth notes: "Haven't oppressed people always gone to church for comfort? ... Haven't all your major revolutions brewed as people complained together and sang songs and got riled up to take violent action? Wasn't Party Crashing our church ... ?" This, I guess, is the Palahniuk call to arms. Gentlemen, start your engines! Or maybe it's an unintended critique of his constituents. After all, the prime impulse in his brave new world is a tendency to revel in the gruesome tragedy of others. He calls it "the Rubberneck Effect." Precisely.