Disney may rename more Buena units

Walt Disney Co. will change the name of its Buena Vista entertainment divisions to Disney within weeks, people involved in the plans said.

Disney Chief Executive Robert Iger is seeking to simplify the company's marketing and reduce costs by narrowing most brand names to Disney, ABC and ESPN.

In February, Iger changed Touchstone Television production company to ABC Television Studio, and Buena Vista Games became Disney Interactive Studios.