NEW YORK — FX has come a long way since "TV made fresh daily." That was the tagline the basic cable network used when it launched in 1994, largely as a purveyor of daytime programs. Since then, the network has gone through a few iterations, most recently emerging as an outlet known for dark dramas.
Although FX has aggressively marketed marquee shows such as "The Shield" and "Nip/Tuck," it had done little to publicize its new identity until Tuesday, when the network unveiled a lavish new branding campaign.

