A jump in sales after New Year's is common for Jumprope.com, as folks attempt to fulfill fitness resolutions. But this year, the online retailer is doing a double take at the bump and the catalyst: "Jump In!," a recent Disney Channel movie about a young boxer who discovers he loves being in between the double Dutch ropes.
"I figured it would give us something," said Irene Henderson, spokeswoman for Heartbeat Enterprises, which operates Jumprope.com. "I didn't expect it so quickly."
The movie -- featuring Corbin Bleu, the best friend in last year's Disney cross-marketing juggernaut "High School Musical," and Harvey, Ill., native Keke Palmer of "Akeelah and the Bee" -- highlights the competitive side of a sport often dismissed as a playground activity. But the athleticism of the jumpers in the movie is stirring more than a few bodies to get involved, say competition organizers.
"Kids are talking about [the movie] on message boards and calling us asking questions about it," said John Fletcher, operations manager of USA Jump Rope. Fletcher said most of the callers are interested in joining teams or starting their own.